Sustainable Agricultural Marketing and Agribusiness Development

An African Perspective

Hardback
November 2023
9781800622524
More details
  • Publisher
    CABI
  • Published
    6th November 2023
  • ISBN 9781800622524
  • Language English
  • Pages 192 pp.
  • Size 6" x 9"
$130.00

The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organizations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

Contributors
Preface
1) Introduction: Envisioning the Future of Sustainable Agricultural
Marketing and Agribusiness Development -- Brighton Nyagadza and Tanyaradzwa Rukasha
Section 1: Sustainable Agriculture
2) Sustainable Agriculture Development and Rural Transformation in Zimbabwe:
Exploring the Prospects and Challenges of the Smallholder Farming Sector --
Jabulani Garwi and Reason Masengu
3) A Systematic Review of Organic Farming and Organic Foods in Southern Africa: Towards Organics 3.0 -- Savanhu Howard Manyere
4) Youths’ Participation in Urban Agriculture in Ibadan Metropolis, Nigeria -- Oluwakemi Adeola Obayelu, Adenike Omotola Ajibobare, Abimbola Oluyemisi Adepoju and Abolupe Oluyemi Ayanboye
5) Human Capital Management: The Conduit for Unlocking Agribusiness Productivity in Zimbabwe -- Noah Ariel Mutongoreni, Benard Chisiri, Maurice Kwembeya, Moses Jachi, Tafadzwa Machaka and Esther Mafunda
Section 2: Agricultural marketing and entrepreneurship
6) Smallholder Farmers’ Enterprising Tendencies and Collective Entrepreneurship Towards Increased Incomes and Poverty Elimination: A Case of Zimbabwe -- Benjamin Mudiwa and Adulation Khayisano Ndlovu
7) Factors Influencing Rural Female Entrepreneurs in Enhancing Livelihoods: A Global Perspective -- Rahabhi Mashapure, Purity Hamunakwadi and Julius Tapera
8) Sustainable Agricultural Supply Chains on Food Security: A Systematic Literature Review -- Benson Ruzive, Reason Masengu and Gibson Muridzi
9) Jack of All Trades: Explicating the Eminence of Music in Agricultural Marketing for Sustainable Development in Zimbabwe -- Praise Zinhuku
Section 3: Agricultural Financing and Investment
10) Financial Management for Agricultural Marketing and Agribusiness Development -- Dumisani Rumbidzai Muzira and Basil Shumbanhete
11) Investment Analysis in Agribusiness, Mitigating Capital Risk -- Basil Shumbanhete and Dumisani Rumbidzai Muzira
12) Blockchain Technology, Sustainability and Future of Public Input Distribution in Zimbabwe -- Archeford Munyavhi, Basil Shumbanhete, Tatenda Mapfumo and Luckmore Marodza
Section 4: Agricultural Policy
13) Re-envisaging Agricultural Public Policy and Governance in Zimbabwe: Prospects and Incongruities -- Noah Ariel Mutongoreni, Patrick Korera, Moses Jachi, Benard Chisiri, Tafadzwa Machaka, Godwin Shumba and Esther Mafunda
14) Resuscitation of Neoliberalism in Zimbabwe: Exploring Implications for Agriculture Policy Development --  Emmanuel Ndhlovu
15) Insights For Sustainable Rural Agribusiness Development Policy -- Nyasha Nyakuchena, Joseph P. Musara and Wellington Bandason
16) Procurement Laws in Agribusiness -- Charles Tsikada, Tafadzwa Y. Chiwanza, Ernest Mugoni, Iscacle Nyanhete and Rumbidzai Pashapa
17) Agribusiness Supply Chain Resilience -- Iscacle Nyanhete, Ernest Mugoni and Charles Tsikada
18) Sustainable Supply Chains in the Agricultural Sector -- Ernest Mugoni, Iscacle Nyanhete, Charles Tsikada, Rumbidzai Pashapa and Thelma Lilian Munodawafah
19) Assessing the Influence of Village Savings and Loan Associations on Climate Resilience and Food Security: A Case of Domboshava, Zimbabwe -- Brenda Guruwo, Brighton Nyagadza and Gift Manhimanzi
Index

Brighton Nyagadza, PhD

Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe; a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa; a full member of the Marketers Association of Zimbabwe (MAZ); an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom; and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books published by Taylor & Francis; Emerald Insight, United Kingdom; Lexington books published by Rowan & Littlefield; and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.

Tanyaradzwa Rukasha, PhD

Dr. Tanyaradzwa Rukasha has a PhD in Agricultural Economics from Fort Hare University. Her research interests focus on climate smart agriculture, post-harvest technology for developing countries, technology adoption, and diffusion.

agricultural marketing; agribusiness; supply chains; value chains; social media marketing; agricultural entrepreneurship; farm business management; agricultural sustainability; african agriculture; rural development; agricultural economics; information systems; agricultural investment